My services include:​

  • Copywriting:  For both print and online media.  Also write website copy, blogs, articles, newsletters, brochures, press releases, white papers, infographics, speeches. Copywriting tends to be more sales-oriented, so the goal is always about increased conversions.

  • Copyediting: For all of the above.

  • Branding: I'll use words to make your company, products and services sell.

  • Public Relations.  As mentioned in About Page, there's experience in many industries.  As one founder of a PR Firm recently said, "PR pros can apply skills anywhere."  

  • Social Media: With the surge of social media use, brands are now becoming the media. Companies brand and market themselves differently, because The Internet has changed the way everyone does business.

  • Thought Leadership: I'll help you become an expert in your industry through ghost-written articles--but with YOUR  byline, as well as speeches, appearances social media posts.

  • What I don't do:  Graphic design, but I do work closely with designers to be sure all pieces of the puzzle fit. You want focused expertise, though, not a "jack-of-all-trades, master-of-none."


EVERYONE must have a content plan so they meet business goals. It is a plan for delivering unique, expert, and indexable content to your website, social media and other platforms as appropriate. This is delivered at every stage of the product or service's lifecycle, so that it always reaches the right people at the right time. 


T: 631-601-9086 

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© 2018 by Irene Ross
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