• Irene Ross

Why Social Marketing Is Important In Your Marketing

...This was written by me and published on LinkedIn Pulse:



By Irene Ross

Social Media is an important component of the marketing umbrella

According to Hubspot, over 90 percent of marketers say they see a marked increase in business exposure with social media.80 percent of U.S. journalists use social media, reported The Washington Post about an Indiana University School of Journalism survey.A newsletter from AWAI (American Writers and Artists, Inc.) said 74 percent of buyers are more likely to do business with a company that has a strong social media presence--yet 9 out of 10 companies still don’t use it. 


The reasons might range from not knowing how to use it, or mistakenly thinking social media is “just for kids” or that it's some kind of fad, but the data proves it: Social media is a critical part of any marketing program.

By the way, the average age of Facebook users is 40.5; Twitter, 35-44; Pinterest, 40; Instagram, 25-34. Note that in 2017, Instagram had 500 million daily active users with 700 monthly active users.


When social media is used wisely and combined with other proven effective strategies, it can:

Increase exposure. Ever watch those real estate reality shows, like Million Dollar Listing? One of the first things those ultra-successful brokers do is get their listings on social media, and there's a good reason for that: It will lead people to your website where they can learn even more.

Then they follow up with various other tools--and sell the property within days.

Provide business intelligence.

People ask questions and comment on just about everything: challenges, kids, family responsibilities, professional lives, etc. You’ll see what’s trending and who’s talking about what. I often compare the Twitter hashtags to company water cooler conversations or little campfire talks. Once you understand the pain point, you can tell everyone how your product or service solves it.

Improve search engine optimization (SEO). Think of a popular doctor. He or she grew the full, busy practice because of the large volume of referrals, and the referrals keep coming--and the business continues to grow. It's like that with social media.

Every time you post, it makes its way to the Internet. Search engine crawlers can figure out who is active and they index based on this. The ignored stays ignored and the active enjoys a higher ranking.

It's all about trust and customer loyalty

Build trust. As an example, I became Facebook friends with the founder of an organization in my industry, and we chat, like and share posts. Most of all, we have a mutual respect for each other’s work and often refer clients to each other.

It's important to note that we still haven't met in person, yet there are strong professional bonds.

So, are you ready to be on social media? 

About Irene Ross

Irene Ross is a copywriter based in the Greater NYC-area, with global clients.) Her website is: http://www.ir-communications.com, and following is her mission statement:

"IFR Communications is a copywriting service, always done with an eye toward strategic marketing and sales.

This approach is done with a variety of copywriting and content writing skills to make it highly marketable. This might include traditional and digital public relations techniques, as well as  blog articles, magazine (both print and digital) articles, media placement, social media, newsletters, direct marketing, email marketing, sales sheets, brochures, white papers, case studies, infographics and scripts for podcasts and videos."



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