What is your strategic marketing approach?
What motivates you?
Good copywriting is more than just pretty words---although don't get me wrong, copy is still king, but it's not the only king in town.
Copywriting is also about search engine optimization (SEO) and social media (in fact, in recent survey it was found that almost 80 percent of journalists use social media, whether to look for ideas or to share and promote their own work).
Good copywriting is also focused on material that creates and delivers consistent and relevant information at every stage of the buying process, specific to your target audience.
THAT is the kind of copywriting that increases your ROI.