CRAFTING, CREATIVITY, HOLIDAYS ...And The Paper Dress That Started It All

By irene Ross Contributor, The Huffington Post

It was really a paper dress that started designer Heidi Moore’s journey into the world of Cricut.

As a kid, Heidi was a craft-lover. In fact, one of her best memories is when she and her grandmother created a Santa from a sock.

 

She later went on to graduate college as a graphic designer, and then start her own design company, Idieh Design.

Fast forward to eight years later where she was invited by WIPA (Wedding Industry Professionals Association) to enter a competition to create a paper dress for a local wedding event. Her entry was lucky enough to find itself on display at the Phoenix Art Museum. MORE

Unique Wood Floors delivers on product knowledge, retail prowess

By Irene Ross

[Bloomington, Minn.] Unique Wood Floors — a family-owned hardwood flooring retailer founded here in 2003 — has been working steadily to find ways to bridge the gap between wood flooring mills and the end-user with a goal of streamlining the consumer shopping journey.

The company accomplishes this by combining both non-traditional and traditional supply chain models.

“The wood business is getting more and more complicated and it’s increasingly necessary to manage customer expectations,” noted Winston Zheng, founder and CEO.

Consumer Education
Slow and steady growth, word-of-mouth and a strong focus on education are the company’s go-to-market strategy. 

Winston Zheng said Unique Wood Floors is looking to be the go-to advisor for on all things hardwood from design to delivery and final installation, adding that “even subfloors can be tricky,” and teaching the consumer about pre-installation, acclimation and ongoing maintenance.”  

That is what makes the company stand out, he says. To read more, click here.

The following are ghost-written, as I was part of a writing team:

LIGHT UP YOUR FACE WITH DIAMONDS AND PEARLS: TOPICAL MINERALS FOR THE SKIN

Light up your face with diamonds and pearls and get the results we’re all after: ageless, healthy, glowing skin.

Both diamond and pearls have reflective and iridescent properties that can bounce around light that can hide wrinkles and fine lines. Add to that, pearls in cosmetics are a white powder that can effectively lighten skin upon application so you will see an immediate improvement in the look of dark spots and uneven tones in your complexion. Read More

SQUALANE BENEFITS FOR SKIN: HEALTHY HYDRATION

This new miracle ingredient is getting a lot of buzz, but what about the actual squalane benefits for skin? Squalane is one of the latest "it" ingredients in anti-aging skincare, touted as nourishing, hydrating, and renewing. It also packs an antioxidant punch. Keep reading to learn why it deserves a spot on your skincare lineup. Read More

“THERE'S A DIFFERENCE BETWEEN FRUGAL AND CHEAP,” SAYS APPLIANCES CONNECTION

People tend to use those two words interchangeably, but there is a difference, albeit, a subtle one. Frugal means that you’re prudent, cautious and careful; it might result in purchasing something that’s plain and simple, such as an appliance that works well, but just doesn’t have a lot of bells and whistles.

“Buy for quality, not for price,” says Appliances Connection in-house designer Ahmed Ahmed.

Read more

 

VENTLESS DRYERS: THE VENT-LESS WAY TO DRY YOUR CLOTHES

Almost 80% of American homes have a clothes dryer, so we’re all very familiar with that big hot box. Some of us may even save quarters to go to–EEK!–the laundromat when we just don’t live in a large enough space for a dryer. There, we can certainly see plenty of those giant, traditional, vented dryers lined up side-by-side. There still may be a type that many still don’t know about, though, because they still aren’t in the mainstream in America: Ventless dryers, and THAT just may save you from running to the laundry. Read more.

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