At IFR Communications we believe that clear, concise copy always wins!


That said, you'll never see clever, confusing hyperboles. Your copy will be understandable and to the point--and always done with an eye toward strategic marketing and sales.

This approach is done with a variety of copywriting and content writing skills to make it highly marketable. This might include traditional and digital public relations techniques, as well as  blog articles, magazine (both print and digital) articles, media placement, social media, newsletters, direct marketing, email marketing, sales sheets, brochures, white papers, case studies, infographics and scripts for podcasts and videos.

Content writing is used to market a brand. Those are blogs, articles, newsletters, sales sheets, case studies, etc. The content writer must know different styles of writing; for example, a blog style will be much different from a sales sheet.  Content writers analyze, research, know industry trends, know about search engine optimization (SEO), Wordpress, and keyword density.The end game here is greater brand awareness and increased sales.



Want To Stand Out From The Competition?  Let me write copy that sells!

...I think many of Irene's pieces will be educating and entertaining our company's customers and boosting product sales for a long time, as they are already high-ranking SEO for our website....Andrea Still, content coordinator, Herbal Dynamics Beauty (to read full review, please click here.


T: 631-601-9086 

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© 2018 by Irene Ross
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